The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: Winning on the Retail Battleground « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Recent years have been tough across all industries but the retail industry suffered more than most with consumer spending significantly reduced and some of the worst business results that have ever been seen in the industry. A number of