RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Why Shopper Marketing Matters More in the Current Climate « White Paper « Industry Resources « Downloads

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Version2008
Date postedNovember 30, -0001
Downloaded85 times
CategoriesWhite Paper

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The economic slowdown has quickly morphed into a stall-out of epic proportions.Enormous increases in commodity prices have placed huge pressure on manufacturers. Retailers, reluctant to raise prices, are looking to vendors to absorb the

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