The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: Web-to-Store - Understanding Online and Offline Consumer Shopping « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
The everyday side of shopping is called power shopping. It’s the need to buy essentials that keep the household running. In this case the goal is to get in, get out and not overspend. A power shopping trip usually includes some pre