RESEARCH LIBRARY

welcome-header

The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

quick-finder-hd

Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.

White Paper: Web-to-Store - Understanding Online and Offline Consumer Shopping « White Paper « Industry Resources « Downloads

AttributeValue
Version2010
Date postedNovember 30, -0001
Downloaded47 times
CategoriesWhite Paper

Description

The everyday side of shopping is called power shopping. It’s the need to buy essentials that keep the household running. In this case the goal is to get in, get out and not overspend. A power shopping trip usually includes some pre

Glossary

INDUSTRY GLOSSARY

buy our book link

BUY OUR TEXTBOOK