RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Trends in 2010 - Retailing in an Age of Uncertainty « White Paper « Industry Resources « Downloads

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Version2003
Date postedNovember 30, -0001
Downloaded62 times
CategoriesWhite Paper

Description

The retail world in 2010 will be substantially different than it is today. Consumer targets, retail categories, channels of distribution and retailers and suppliers alike will undergo radical transformation by the end of the decade.

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