RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Toys R Us: Transforming a toy maker « White Paper « Industry Resources « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded211 times
CategoriesWhite Paper

Description

In 1948, Charles Lazarus created a toy store dedicated to children and their needs just in time for the post-war baby boom. He had no idea that his first baby furniture store in Washington, D.C. would evolve into an $11 billion dollar en

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