RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: The Three Perfect Club « White Paper « Industry Resources « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded41 times
CategoriesWhite Paper

Description

Past industry efforts to increase the visibility of in-store marketing have been largely focused on understanding and capitalizing on shopper traffic flow within the store. Nielsen’s now-suspended PRISM initiative, concluded that “

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INDUSTRY GLOSSARY

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