RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: The Role of Entertainment In Shopping Centers & Malls « White Paper « Industry Resources « Downloads

AttributeValue
Version2008
Date postedNovember 30, -0001
Downloaded80 times
CategoriesWhite Paper

Description

Ever since the mid-1950’s, when the suburban enclosed mall model first evolved,entertainment has always been some part of the mix. It might only be music, a centralmall court with a periodic fashion or other shows, seasonal decorat

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