RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Packaging Design, Consumer Research, and Business Strategy « White Paper « Industry Resources « Downloads

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Version2002
Date postedNovember 30, -0001
Downloaded58 times
CategoriesWhite Paper

Description

It may not be science, but there are research techniques to measure the effectiveness and leverage the results of package designs. Scott Young articulates the possibilities, the limits, and the best uses of this type of design research.P

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INDUSTRY GLOSSARY

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