RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Open Up! « White Paper « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded28 times
CategoriesWhite Paper

Description

The “open web” and its underlying set of technologies have indeed made a big impact on how we interact and engage with online properties, sites,social networks, and the like.Okay, “open” may be one of the most overused &mdash

Glossary

INDUSTRY GLOSSARY

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