RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Mobile Momentum « White Paper « Industry Resources « Downloads

AttributeValue
Version2010
Date postedNovember 30, -0001
Downloaded42 times
CategoriesWhite Paper

Description

Since April 1973 when Motorola researcher Martin Cooper made his initial call on the brick-sized, hand-held contraption he developed, the mobile phone has conquered the world. No longer a luxury, it is a necessity. More people own one no

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INDUSTRY GLOSSARY

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