RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Mobile in Retail « White Paper « Industry Resources « Downloads

AttributeValue
Version2010
Date postedNovember 30, -0001
Downloaded33 times
CategoriesWhite Paper

Description

We live in a mobile worldMore than 4 billion people – over half the planet – are equipped with mobile phones. Today, many people are moving from ordinary mobile phones to internet-enabled smart phones as powerful ascomputers.

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INDUSTRY GLOSSARY

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