RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Meet the Millenials « White Paper « Industry Resources « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded34 times
CategoriesWhite Paper

Description

Hard to believe but true — Millennials,those born after 1980, are growing up and having families. While they’re not yet the primary demographic in the parenting cohort, 34 percent of today’s18- to 29-year-olds already h

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