RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: McDonalds Gets McBetter « White Paper « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded54 times
CategoriesWhite Paper

Description

AReveries.com reader survey, rated feelings for McDonald’s as more neutral than dislike, which is certainly an improvement from what readers said they felt six years ago: from 31 percent dislike/hate six years ago to 20 percent dis

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