RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Managing Risk In A Package Redesign « White Paper « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded114 times
CategoriesWhite Paper

Description

Earlier this year, we witnessed one of the most publicized packaging missteps in recent memory. Indeed, Tropicana’smisguided redesign has already become infamous as, perhaps, the most notable marketing debacle since the introductio

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