RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Lowe's 2010 « White Paper « Industry Resources « Downloads

AttributeValue
Version2010
Date postedNovember 30, -0001
Downloaded48 times
CategoriesWhite Paper

Description

Since opening its first big box stores in the early 1990s, Lowe’s growth has exploded. The retailerhas gained ground on The Home Depot, which had a 15-year head start with large warehousestores, in recent years. Lowe&rs

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