The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.
White Paper: Long Live Brands « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
W hen it comes to cultural trends, the only thing that Americans love more than embracing new ones isd eclaring the death of old ones. I’d use the wonderful phrase “jumped the shark” to describe this phenomenon (John Hein&rsq