RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Keeping it Real « White Paper « Industry Resources « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded40 times
CategoriesWhite Paper

Description

The Hub’s second annual “battle of the brands” survey yielded many interesting patterns and valuable insights into some of the world’s greatest brands. After all,the Hub’s readers are a highly involved segment of

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INDUSTRY GLOSSARY

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