RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Issues in Emerging Electronic Couponing « White Paper « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded92 times
CategoriesWhite Paper

Description

After a number of years in the marketing dog house, couponing is once again having its moment. In these challenging economic times, consumers are looking for a deal, retailers are looking to solidify their relationships with consumers, a

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