RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: In-Store Activity « White Paper « Industry Resources « Downloads

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Version2008
Date postedNovember 30, -0001
Downloaded41 times
CategoriesWhite Paper

Description

How shoppers interact with products between their delivery to the store and purchase at checkout has long been a black hole. Measuring and managing in-store activity is the new frontier for optimization.

Glossary

INDUSTRY GLOSSARY

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