RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Impact of the Recession Continues to Hit Home « White Paper « Industry Resources « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded40 times
CategoriesWhite Paper

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A new report announced today by Shoppercentric, an independent agency specialising in shopper behaviour research, shows that UK households are continuing to struggle to make ends meet – despite the recession being “over”. Thi

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