RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Idea Centric Creativity « White Paper « Industry Resources « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded54 times
CategoriesWhite Paper

Description

We live in a world in which the ability of an organization to survive is defined by its capacity to innovate.Companies must bring successful new products to market almost constantly. In fact, the speed at which innovation takes place tod

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INDUSTRY GLOSSARY

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