RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: How to Get Started in Mobile « White Paper « Industry Resources « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded51 times
CategoriesWhite Paper

Description

With nearly 300 million subscribers in the US today and a rapidly growing North American messaging market, mobile is here to stay. And consumers are demanding a more personal, richer mobile experience now more than ever. As text messagin

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INDUSTRY GLOSSARY

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