RESEARCH LIBRARY

welcome-header

The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

quick-finder-hd

Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.

White Paper: Harnessing the Value of Smart Innovation « White Paper « Industry Resources « Downloads

AttributeValue
Version2009
Date postedNovember 30, -0001
Downloaded41 times
CategoriesWhite Paper

Description

This White Paper tells how brands and stores can emerge stronger from the recession by emphasizing ‘select new products’ that stand out from the flood of 122,000+ launched each year.1Focus on the innovations consumers need no

Glossary

INDUSTRY GLOSSARY

buy our book link

BUY OUR TEXTBOOK