RESEARCH LIBRARY

welcome-header

The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

quick-finder-hd

Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.

White Paper: From Word of Mouth to Word of Mouse « White Paper « Industry Resources « Downloads

AttributeValue
Version2010
Date postedNovember 30, -0001
Downloaded106 times
CategoriesWhite Paper

Description

Even before appearing in court for alleged plagiarism, author Dan Brown topped the bestseller list with four of his novels. An editor o fa leading Belgian newspaper suggested that this was not the effect of marketing efforts but rather o

Glossary

INDUSTRY GLOSSARY

buy our book link

BUY OUR TEXTBOOK