RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Enabling Revolutionary Cross-Channel Trends in Retail « White Paper « Industry Resources « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded41 times
CategoriesWhite Paper

Description

Imagine you’re hosting a family reunion and it’s just days away. You need to prepare with food and supplies. As a member of a store loyalty club, you receive a coupon on your mobile phone for 15 percent off your next purchase

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INDUSTRY GLOSSARY

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