The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: Do You Know What Your Customers Really Buy? « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Business leaders typically rely on a handful of basic measurements to make theirmarketing decisions, including response rates, website traffic, focus groups, salesnumbers, etc. One c