The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: Digital Shopping Assistants « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Ever find yourself in a fitting room with all the wrong sizes and no salesperson in sight? Don’t you wish you could somehow look up if what you need is in the store, and if not, be able to find out what store is carrying your desir