The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: Digital Shopper Marketing « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
W e can get stats on how many peopleare text messaging, playing gamesor downloading apps. We can takean endless number of phone calls fromvendors selling any number of digital ideas.But until we partnered with Forrester Researchlast fall