The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: Digital Campfire « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
There has been so much talk about how emerging media and new technologies are changing how we shop and buy. I would like to think that this new technology and emerging media is finally a tangible output of all the shopper insights we hav