The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: Designing the Shopping Experience « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Price matters, so do availability, signage, and advertising. But the feature that contributes the most to a sale is the customer shopping experience. When it’s done well, the shopping experience trumps other factors.