RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Building Loyalty - Do Reward Programs Translate into Customer Engagement « White Paper « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded65 times
CategoriesWhite Paper

Description

While rewards programs play an important role in many companies’ overall marketing strategies and add to a brand’s value proposition, they do not alone create engaged customers. True customer loyalty and engagement s

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