RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Brand the Experience « White Paper « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded61 times
CategoriesWhite Paper

Description

Think about the last time you tried to meetup with a friend in a favorite, popular restaurant. From within the crowd, you look for what makes that person special.You might look for her curly hair, try to remember what jacket she often we

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INDUSTRY GLOSSARY

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