The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: Brand the Experience « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Think about the last time you tried to meetup with a friend in a favorite, popular restaurant. From within the crowd, you look for what makes that person special.You might look for her curly hair, try to remember what jacket she often we