The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: Baby Love « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
W e’re just three months into the first year of the “we” decade,and the search is on for brands that are leading us to a higher, more purposeful place. In the last issue of the Hub, I wrote about the idea that it’s no l