RESEARCH LIBRARY

welcome-header

The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

quick-finder-hd

Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.

White Paper: Cross-functional Collaboration « White Paper « Industry Resources « Downloads

AttributeValue
Version2009
Date postedNovember 30, -0001
Downloaded136 times
CategoriesWhite Paper

Description

Mid-sized and large retailers can add millions of dollars to their bottom line by improving communication and collaboration among functional areas such as merchandising,marketing, loss prevention, supply chain, and regional and store operations. Although retailers have implemented numerous applications that enable improved efficiency in one functional area, these “siloedà applications donåt do as well at improving efficiencies and collaboration among two or more functional areas.

Glossary

INDUSTRY GLOSSARY

buy our book link

BUY OUR TEXTBOOK