The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: Assisted Selling and the Point of Decision « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
The window of opportunity to reach your customers is narrowing — and there is never a better time to educate them than at the point of decision. Learn how to use digital technology to reach customers at this pivotal moment