RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Activating Creativity « White Paper « Industry Resources « Downloads

AttributeValue
Version2010
Date postedNovember 30, -0001
Downloaded57 times
CategoriesWhite Paper

Description

W hen the legendary New Zealand AllBlacks rugby team lost unexpectedly at the 2007 Rugby World Cup, its sponsor, Adidas, realized it had an opportunity to restore the team’s close ties with its disenchanted fans and, in the process

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INDUSTRY GLOSSARY

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