The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: A Mighty Wind « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
The notion of “shopper marketing” has spawned a whirlwind of activity rarely seen in the marketing community. Butamidst the tsunami-level of noise there is a quiet rumbling that all might not be well in shopper-marketing land. Big