The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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Research: Retail as Runaway « Research « Industry Resources « Downloads
|Date posted||November 30, -0001|
If you stand at the end of many center-store aisles in grocery, mass, and drug (even without squinting) you might notice that they look a lot like the design work of a late 19th century librarian. Painstakingly arranged cans, boxes and j