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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Case Study: Improving Customer Experience in Retail Banking « Case Study « POPAI Publications « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded79 times
CategoriesCase Study

Description

Uncertainty about the future is dominating the consumer’s mind and they are facing some bleak economic realities. They understand the comprehensiveness about the current economic downturn and are changing how they behave. These adjustments are not short-term but a fundamental shift in how consumers engage in the world, be it with their bank or their grocery store or where they shop or dine or how they travel.

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