RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: When Do Higher Prices Increase Demand? « Research « Industry Resources « Downloads

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Version2004
Date postedNovember 30, -0001
Downloaded68 times
CategoriesResearch

Description

Drawing on literature on judgment and decision-making, we examine the proposition that price serves two distinct roles in consumers’ value judgments. First, as a product attribute, price affects the perceived similarity of

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