RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Three Screens Report « Research « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded26 times
CategoriesResearch

Description

The typical American continues to increase his/her media time, watching each week almost 35 hrs of TV, 2 hrs of time shifted TV, 22 minutes of online video and 4 minutes of mobile video, while also spending 4 hours on the Internet (Table

Glossary

INDUSTRY GLOSSARY

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