The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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Research: The Value of Retail Search and Position « Research « Industry Resources « Downloads
|Date posted||November 30, -0001|
Market research professionals, your marketing colleagues and 15 minutes spent at any cocktail party all confirm the notion that shoppers are spending more time on the Web – from brand identification and differentiation to feature a