RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: The Short-and Long-Term Effects of Intent of Repurchase « Research « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded34 times
CategoriesResearch

Description

We compare the incidence, timing, and profitability of repeated online grocery purchases made by a cohort of consumers whose purchase intentions were measured with those of similar consumers whose intentions were not measured. W

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