RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Shopper Marketing 4 « Research « Industry Resources « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded48 times
CategoriesResearch

Description

If you ask any brand marketer or retailer they will tell you that catching the attention of today’s shopper is no easy task. With so many channels of communication throughout the path to purchase how can marketers and retailers be sure t

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INDUSTRY GLOSSARY

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