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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Rose-Colored Glasses « Research « Industry Resources « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded44 times
CategoriesResearch

Description

We present an evolutionary framework for examining the influence of different positive emotions on cognition and behavior. Testing this framework, we investigate how two positive emotions—pride and contentment—influence

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INDUSTRY GLOSSARY

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