The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: Retail Execution Excellence « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Successful new products add value to CPG companies, business in many ways. Any improvement in success rate of new products is a welcome change. Retail execution is key link in the successful product launch process. Focusing o