RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: P.O.P. Metrics - Quantifying POP Effectiveness (1998) « Research « Industry Resources « Downloads

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Version1998
Date postedNovember 30, -0001
Downloaded72 times
CategoriesResearch

Description

Almost $13 billion is spent annually on P-O-P and other forms of ‘on-site’ communications in theU.S. – about the same as is spent on all spot or network TV. Various studies have shown that up to 70% of purchase decision

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