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Research: P.O.P. Metrics - Quantifying POP Effectiveness (1998) « Research « Industry Resources « Downloads
|Date posted||November 30, -0001|
Almost $13 billion is spent annually on P-O-P and other forms of ‘on-site’ communications in theU.S. – about the same as is spent on all spot or network TV. Various studies have shown that up to 70% of purchase decision