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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Online Consumer Behaviors - Impulse Purchase and E-commerce « Research « Industry Resources « Downloads

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Version2003
Date postedNovember 30, -0001
Downloaded282 times
CategoriesResearch

Description

Impulse purchase has been an important topic of consumer behaviors, and it happens in the cyberspace as well. Recent research indicates 40% of online purchases are unplanned. Through literature review, this report first defines the term

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