The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.
Research: Neural Predictors of Purchases « Research « Industry Resources « Downloads
|Date posted||November 30, -0001|
Microeconomic theory maintains that purchases are driven by a combination of consumer preference and price. Using event related fMRI, we investigated how people weigh these factors to make purchasing decisions.Consistent with neuroimagin