RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Neural Predictors of Purchases « Research « Industry Resources « Downloads

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Version2007
Date postedNovember 30, -0001
Downloaded40 times
CategoriesResearch

Description

Microeconomic theory maintains that purchases are driven by a combination of consumer preference and price. Using event related fMRI, we investigated how people weigh these factors to make purchasing decisions.Consistent with neuroimagin

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