RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Meeting the Demands of a Smarter Consumer « Research « Industry Resources « Downloads

AttributeValue
Version2010
Date postedNovember 30, -0001
Downloaded40 times
CategoriesResearch

Description

New technologies and socioeconomic trends are reshaping the retail marketplace. The IBM Institute for Business Value recently surveyed over 30,000 people in three mature and three growth markets to discover what consumers will want from

Glossary

INDUSTRY GLOSSARY

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